In 2025, I put out a call in my channel to test another hypothesis: a visionaries’ club where research on major trends would be published every month and discussed with its members.
The purpose of the club was to talk about the environment we live in. To show that there are always different ways in which it can develop — and, most importantly, that every one of us takes part in choosing among them. Through discussion, I wanted us to form a conscious view of which possibilities we want to support and which we do not. The problem was that I could not — and still cannot — find the words that would resonate with people and make them want to talk about the future of the world around them, rather than only about their own future. Words that would help each of us believe that we create the future and are responsible for what it becomes.
I conducted more than ten interviews. What most people wanted from trends was a way to make money. Others had no desire at all to discuss the future amid constant change. The club closed because the research was extensive and people had no time to read it. I did not have enough energy to keep that fading ember alive.
Today I have set myself a task: to share everything I have learned by researching major trends and working on projects for large companies that scan for trends in their industries.
This was supposed to be a nonfiction book about a method for designing the future and finding where to make money. In other words, an attempt to answer the questions clients often ask me. Not my questions. I assumed that few people would be interested in mine.
But at some point, something shifted in my head. I realized that the Architect method is not really about money — or at least not only about money. It is a method for people searching for meaning; for those who, like me, sometimes wonder sadly: Is this really everything I will do with my life? Will I leave nothing behind? It is for those who are visited every day by anxiety, a sense that their existence is useless, or the belief that nothing in this world can be changed.
This method is for people who want to see possibilities and, every damn day, to feel hope, the desire to change something, the inner motivation to move — along with a sense of space, lightness, air, and curiosity about life, no matter what.
That is why this book, and this entire digital garden, will not be conventional nonfiction. They will be notes about me and about how I have changed over the course of my life.
In books about self-development, formulaic success, or brilliant and disastrous decisions, I often find the same cases about the same companies: huge corporations and their exceptional leaders. I am always amazed by how skilfully authors fit the same stories to their theories. But it has become genuinely boring. I want to ask: did those brilliant people even know about your theories, or did they simply make a decision because something came to them in a dream that night?
I am convinced that every change begins in our heads. But what happens inside a head is a mystery, and trying to solve it is pointless. Data, facts, values, falsehoods, our own experience and other people’s experience all come together differently in each of us. There is little value in endlessly examining why one person created a social network while another missed the shift to digital cameras. They may not fully understand it themselves. But looking at what you believe — and bringing some order to the way your inner library of data is assembled so that you can understand how to use it — is exactly what this book is about.
Because I do not know what is happening inside other people’s heads, forgive me, but most of the cases will be about me. They will be based on my memories, which probably no longer reflect events with perfect accuracy. Still, this is where I can at least partly guarantee the integrity of an experiment in consciously building the library of data in my head and observing how it shaped the decisions I made throughout my life.
With permission from my friends, participants in my games, and clients, I will also write anonymized cases about how their decisions changed. But I know that the results they achieve never come only from talking to me. They are also shaped by the many other events and processes unfolding in their lives.
This book is about seeing the wider context, learning to love it, feeling a taste for life, and discovering that uncertainty can be wonderful. And yes, it is probably for people like me — people who fear uncertainty and spend their whole lives searching for stability, only to become most frustrated when they finally find it.
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